HOW TO CREATE GOOD SOCIAL CONTENT
Prospective clients want to see pictures that make products look fresh and sexy. Taking pictures with a phone – no matter how good the camera on it – is inferior to a DSLR. Professional cameras cost a lot of money. Getting to grips with selling products online is humbling, and prone to mistakes. Advertisers can use a Facebook Advertising Agency that specialises in Social Media Content. If a Social Media Agency is above ones budget, it is still possible to take advert worthy photos at home, so here are –
6 Tips for Taking Epic Photos for your Facebook Adverts:
When a Social Media Agency gets paid to advertise a product. The first task is to answer the question, what image do we want to convey about the product? The photographs must deal with the expectations of the client. Pictures must keep true to reality, and add value to selling the product. Fake or misleading images can help to get the clicks, but it is counterproductive to selling. Pictures doctored to get an immediate reaction, end up producing complaints. Successful ads do better by keeping photos natural, with a positive feel. Social Media content is plentiful and already have millions of photos. Get examples of Social Media content from platforms such as Flicker, Instagram, Shutterstock. These platforms are awash with demonstrations of a perfect photograph. Use the free lessons on offer from the professionals. Compare photos of what you need to see, and try to replicate the conditions.
A good picture from a phone-camera is possible if there is the correct light. A yellow banana under a desk light, will not look as vibrant or fresh as a banana in direct sunlight. If it is cloudy, use as many lights as possible from all angles. Avoid shadows, they take away from the crisp outline of an object. Too much light and the pictures become either washed out or invisible. Experiment on each subject, by varying the intensities and colours of light. In a scene shot, keep the lighting and focus strongest on the object you are promoting.
Keep the quality of the picture as the highest setting, image size is not an issue until it comes to uploading. When it comes to the edit, cropping and rotating a picture has the same effect as zooming in. The editing process it the time to reduce the image size, keeping it large makes life easier. The person that is looking at the product may want to zoom in to see the quality of stitching or texture, not the pixels.
Professionals take thousands of pictures before deciding on the one to use. It all goes on a memory card, and the cost of a film-roll is not an issue nowadays. It is a straightforward process to cut a bad picture, cost-free, and a memory card is quick to offload. A picture will look different on a computer screen. It may show objects out of focus or have better lighting. When it comes to filtering for the good pictures, erase anything out of focus. Bad shots are a waste of time, so do not try to clean them up. Then make a brief list of pictures to choose from. Going back, setting up scenes and lighting, is not going to be an appealing scenario. It would be a shame to have to recreate hours of work for the sake of not experimenting. Take a few radical angles, and change elements surrounding the subject.
Take pictures from many different angles. Start off with simple face-on and side shots. After the singular dimension photos, move on to a combination of two angles, then three. Some angles will offer better appeal depending on how the lighting reflects. Different angles will hide or highlight shadows. Shadows look bad on an otherwise clean photo, another good reason to use a solid white background. The final picture wants to be simple and bold, no distractions.
Colour gives an instant impression and determines engagement or disgust, colour is key. Facebook Advertising Agency budgets are big, and they can afford colour branding. It is rare to see dull colours promoting a product. Brown tends to be unappealing. For example, it is rare to see a brown race car. If the product is a deep brown, then a solid white background will help the image stand out. Strong reds, yellows and blues strike a strong appeal on their own. Chocolate and coffee companies use anything but brown to decorate their packaging. Try changing the white light bulbs for primary colours or cover them with a coloured film. Alternate between illuminating the subject and the background.