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Email Marketing, Facebook Advertising

The Clean Collective

Australia’s strictest toxin free shop & savviest source of zero-waste solutions.

Info

The Clean Collective came to us with a brief to increase their sales revenue and awareness through social media. Having run social advertising campaigns before, without any success they were keen to understand the return on investment. We delivered a significant uptake in acquisition and conversions.

Increase in Revenue

960%

Increase in Conversion Rate

2,096%

Increase in Transactions

7,262%

The Objective

This store are established in the Australian market and have gained significant traction locally. Their campaign objective was to build a successful ad campaign which drove profitable conversions. Having run Facebook ads previously, they had not received much traction. Our brief was to build a successful ever-green strategy,.

Our solution was to test new audiences and build out the prospecting. This took several layers of testing to ensure we have the right targeting, creative and copy to drive conversions. It took us a few weeks to really crack all aspects of the funnel and test and measure where the leaks in the funnel where. We made various site changes, introduced up-sells and cross-sells and streamlined the whole ad process. 

The Solution

The Impact

A significant uptake in acquisition and conversions, which delivered a huge impact in sales, traffic and resulted in a fantastic return on investment.

● $6.85 Cost per purchase

● 12 x ROAS

● 115% Increase in average order value

● 40% Decrease in cost per acquisition

The Feedback