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— SHARPEN YOUR EMAIL STRATEGY AND BETTER ENGAGE WITH YOUR DATABASE –

Email Marketing for Natural, Organic & Eco-Friendly Brands

Your email database is one of your most profitable assets, providing the keys to nurture, engage, reengage and convert leads, customers and brand advocates.

The foundation for successful email automation lives in the strength of the data analytics fuelling it. We build clear and concise email marketing strategies that are backed by our specialist segmentation and data methodologies to drive sales for your business and optimise your investment for maximum budget efficiency.

Nurturing, Automation & Purchase Sequences

Email marketing continues to be one of the largest revenue generators for e-commerce businesses. Industry standards suggest email marketing should drive approximately 30-50% of your store’s revenue results. We automate your email marketing and give you valuable time back in your business, while gaining data and insights that build a greater understanding of your customer and help us optimise your campaigns. We nurture and convert your database to scale your sales and average order values. We create dedicated strategies backed by specialist segmentation to guide new, engaged and lapsed customers to transact through bespoke purchase sequences.

Abandoned Cart Series

75% of people who abandon their carts intend to come back. Yep, a whopping 75%! If you’re not sending them high-performing abandoned cart emails, you’re leaving serious money on the table. This could be one of your quickest revenue returns.

Welcome Series

Welcome emails are an essential asset to your business. Most brands use discount incentives to encourage signups which means getting your welcome series right is crucial to driving return on that discount, making a good first impression, and building loyalty among your new leads.

Win-Back Series

Your lapsed customer audience is an exceptionally valuable bank of data to tap into. These are people that expressed interest in your products, but their engagement has slowly depleted over time. A high-performing win-back series is an excellent way to drive more revenue for your store, without spending budget on brand awareness.

Purchase Sequences

The purpose of flows is to automate new customers’ journeys, through automated nurturing sequences. This guides new customers and lapsed customers back through a purchase sequence.

Category Phase

Once we’ve mapped and built your key email marketing series, we further investigate the opportunities and data available to us to drive ongoing growth (e.g. website behaviour, social media engagement). We segment your database and customers based on their buying habits and purchasing decisions. This allows us to drive greater return and budget efficiency, build a highly engaged audience, and identify the quickest route to turn your prospects into brand advocates.

Analyse & Review

We take time to understand and analyse your current email marketing strategy. We map your current email flows and triggers, we analyse the current processes in place, and we get deep into conversion data at a granular level to identify where leaks and opportunities lie.

Campaign Content

Once we’ve mapped and built your key email marketing series, we further investigate the opportunities and data available to us to drive ongoing growth (e.g. website behaviour, social media engagement). We segment your database and customers based on their buying habits and purchasing decisions. This allows us to drive greater return and budget efficiency, build a highly engaged audience, and identify the quickest route to turn your prospects into brand advocates.

Let’s talk...

Are you a natural, organic or eco-friendly brand looking to scale your e-commerce results?